Last updated
Compute customer LTV for growth planning.
Quick answer: LTV Calculator
Lifetime value = how much gross profit a customer delivers over their relationship.
Example: $42/mo subscription, 24-month avg life, 68% gross margin → LTV ≈ $42 × 24 × 0.68 ≈ $686 before CAC payback discussion.
Calculations follow the documented formula on this page; rounding and input units can change the last digit-treat outputs as educational estimates unless you reconcile with source systems.
* This is an estimate. Actual amounts may vary slightly based on input assumptions.
Simple LTV uses ARPU × lifespan × margin. Reality needs churn curves and discounting - still, rough LTV vs CAC should exceed 3:1 in healthy models.
Compute customer LTV for growth planning.
Inputs on this page: Average Revenue Per User, Gross Margin (%), Monthly Churn (%). Assumptions stay visible so you can reproduce the figure elsewhere.
Long-form walkthroughs that pair well with this calculator. When you need narrative context beyond the live fields, start here and return to the tool to plug in your own numbers.
SaaS MRR ARR Calculator: Complete Practical Guide (2026)
SaaS MRR ARR Calculator explained with real examples, mistakes to avoid, practical tips, and FAQ schema. Learn the fastest way to use this business tool.
Read guide →Profit Margin Calculator: Complete Practical Guide (2026)
Profit Margin Calculator explained with real examples, mistakes to avoid, practical tips, and FAQ schema. Learn the fastest way to use this business tool.
Read guide →ROI Calculator Marketing: Complete Practical Guide (2026)
ROI Calculator Marketing explained with real examples, mistakes to avoid, practical tips, and FAQ schema. Learn the fastest way to use this marketing tool.
Read guide →CAC Calculator: Complete Practical Guide (2026)
CAC Calculator explained with real examples, mistakes to avoid, practical tips, and FAQ schema. Learn the fastest way to use this business tool.
Read guide →People who care about ltv use LTV Calculator as a planning sandbox: Discount cash flows if payback stretches years - money today ≠ money later.
Continue in the Business category hub, the Business & SaaS tools collection, or the glossary. Related calculators in this session: Profit Margin Calculator, CAC Calculator, CAC Calculator SaaS, LTV Calculator SaaS, Break-even Calculator Business, Profit Margin Calculator Business.
The Formula
LTV = ARPU × Gross Margin / Churn| This tool | LTV = ARPU × Gross Margin / Churn |
|---|---|
| Related intent: ltv | See paired tools for ltv-each page documents its own core relationship next to the live form. |
Core relationship for LTV Calculator:
LTV = ARPU × Gross Margin / Churn
Worked check: $42/mo subscription, 24-month avg life, 68% gross margin → LTV ≈ $42 × 24 × 0.68 ≈ $686 before CAC payback discussion.
Keep the same assumptions and open a neighbor calculator when your question branches: Profit Margin Calculator, CAC Calculator, CAC Calculator SaaS, LTV Calculator SaaS. Each page documents its own formula beside the fields.
Learning links: Methodology · Editorial policy · Glossary
$42/mo subscription, 24-month avg life, 68% gross margin → LTV ≈ $42 × 24 × 0.68 ≈ $686 before CAC payback discussion.
Re-enter the same numbers in the calculator above to confirm the page math matches the interactive result.
People who care about ltv use LTV Calculator as a planning sandbox: Discount cash flows if payback stretches years - money today ≠ money later.
Instant response
Run LTV Calculator in the browser and read the breakdown beside the form.
Transparent formula
The formula and worked example on this page match what the calculator uses.
Privacy friendly
No account required; inputs stay in your session unless you choose to share them.
Cross-device ready
Layout works on mobile, tablet, and desktop for the same field labels.
Official references for context. Calculator outputs are planning estimates—confirm material decisions with the primary authority or a qualified professional. See our methodology and editorial policy.
Reviewed July 18, 2026 · Content stamp 2026-07-18
Click a question to expand the answer.
Yes, the LTV Calculator is completely free with no hidden limits.
Yes. All tools are optimized for desktop, tablet, and mobile devices.
Lifetime value = how much gross profit a customer delivers over their relationship.
$42/mo subscription, 24-month avg life, 68% gross margin → LTV ≈ $42 × 24 × 0.68 ≈ $686 before CAC payback discussion.
Discount cash flows if payback stretches years - money today ≠ money later. Expansion revenue (upsell) belongs in LTV, not ignored. Cohort LTV beats company-wide averages for planning ads.
No. Use it as a transparent planning check, then verify critical outcomes in your own systems or with a qualified professional when stakes are high.
Compare units, rounding, compounding, and tax basis side by side. This page documents: LTV = ARPU × Gross Margin / Churn
Simple LTV uses ARPU × lifespan × margin. Reality needs churn curves and discounting - still, rough LTV vs CAC should exceed 3:1 in healthy models. Formula reference: LTV = ARPU × Gross Margin / Churn
Same-category picks first, then high-intent neighbors that often answer the next calculation question.
CAC Calculator SaaS
Estimate SaaS customer acquisition cost accurately.
LTV Calculator SaaS
Calculate customer lifetime value for SaaS.
Break-even Calculator Business
Find business break-even units and revenue.
Profit Margin Calculator Business
Calculate business profit margin from revenue and costs.
ROI Calculator
Return on investment in seconds.
Break-even Calculator
Find break-even units and revenue.
Open the full directory, browse your hub collection, or jump back to this category. Bookmark the page if you use it often.
Reviewed by Toollabz Editorial
Product editor | Last reviewed July 18, 2026
See methodology and editorial policy.